Digital Cheer Choreography for Coaches

Our Videos Teach It. You Coach It.

Designed to save sideline and competition cheer coaches hours of prep and practice time. Professional video lessons teach every cheerleader count-by-count for you. One membership covers your entire program.
See Membership Plans or Browse All Videos

Direct-to-Athlete Video Lessons

Youth + JV/Varsity Programs

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Trusted by Programs Nationwide

How it Works

They Learn the Steps. You Run the Practice.

1

Choose Your Content

Choose from our library of cheers, dances, routines and training. You get it all with a membership.

2

Share With Your Squad

Assign video lessons to the team through Coach Center. They watch and learn on their own time, while you simply track their progress.

3

Show Up Ready to Coach

More reps will lead to improved performances. Take the extra time at practice to enhance skills and stunts. More time to coach!

What Coaches are Saying

Why Coaches Love Cheer Builder

Our coaches consistently tell us the same thing: Cheer Builder makes the job easier and makes their squad perform better.

  • "I honestly don't know how I coached without it."

  • "The tutorials are amazing and allow the girls to learn at a pace that works for them."

  • "I can access performance material instantly, plan ahead with confidence, and stay organized."

  • "My team learns routines independently at home, freeing up our in-person sessions."

  • "What I appreciate most is the time it saves me."


    Memberships and Build A Routine products include FREE access to Coach Center.

The Easier Way to Coach Cheerleading

One flat rate, once a year. No setup fees, no surprise add-ons.

Foundation

$300

The essentials. Select from our premade library of cheers, chants, training and tryout kits to kick off your season. Best for: New Coaches or programs with a tight budget

  • Team Cheers
  • Tryout Kits
  • Chant Packages
  • Athlete Training
  • Parade Routines
  • Youth + JV/Varsity Content
  • $1,000+ value
Choose Plan

Performance

$600

The complete toolkit. Everything in Foundation plus band dances, sideline dances and youth sections. Best for: Established programs that want a full season of content

  • Sideline Dances
  • Band Dances
  • Youth Sections
  • Team Cheers
  • Tryout Kits
  • Chant Packages
  • Athlete Training
  • Parade Routines
  • Themed Rally Dances
  • Youth + JV/Varsity Content
  • $2,000+ value
Choose Plan
BEST VALUE

Program

$1200

The ultimate choice. Full access to our premade library including all of our one minute routines - perfect for Halftime, Pep Rallies or Showcase. Best for: Programs that need it all or have multiple teams.

  • One Minute Routines
  • Sideline Dances
  • Band Dances
  • Youth Sections
  • Team Cheers
  • Tryout Kits
  • Chant Packages
  • Athlete Training
  • Parade Routines
  • Themed Rally Dances
  • Youth + JV/Varsity Content
  • $4,000+ value
Choose Plan

Memberships include premade material only. Build A Routine and Custom Choreography are sold separately. Memberships are annual and do not auto-renew. Music purchased separately. Purchase Orders accepted at checkout.

More Ways We Can Help
Our Exclusive Drag & Drop System

Build A Routine

Create a custom routine in minutes! Browse a library of choreography sections, preview them, drag them into your timeline, and add your own music.

Every package includes Coach Center access and count-by-count video lessons that teach for you.

  • 40 Choreography blocks, over 32,000 possible routine combinations
  • Choose your length 1:00, 1:30, 2:00, 2:30
  • Dance, Jumps, Tumbling, Stunting and Spirit
  • Use your own music or free track

Try the FREE Demo or Learn More
COMPETITION STYLE: GAME DAY

Custom Choreography

Work with the Cheer Builder team to get a pro-level Game Day routine that actually fits your budget!

  • All Four Sections: Fight Song, Band Chant, Situational Sideline and Crowd Leading Cheer

  • Delivered with count-by-count video lessons and on-screen formations for every section

  • Exclusive license for your state
Book a FREE Intro Call or Learn More

Built for School Budgets

$2500+

Cost to Hire a Choreographer

For one routine. Plus travel costs.
$250+

PER-ATHLETE Cost of Cheer Camp

For one week. Only one set of materials.
$300+

Cheer Builder Membership

Access dozens of instructional videos throughout the year. Keep everything you download for years to come. Unlock the Coach Center to find dances, cheers, routines, and training for Youth -Varsity. Pricing starts at $300/year.

What Our Customers Are Saying

5.00

"Cheer Builder has been an absolute GAME CHANGER for our budding program! From saving me hours of choreography planning to giving our girls fresh, exciting material for the upcoming year, I honestly don't know how I coached without it. It's like having an extra coach in my corner 24/7! Our team is more confident, our routines are sharper, and I finally have time to breathe."

Meredith Evans
Notre Dame Catholic Middle School
5.00

"Working with Cheer Builder has been an incredible experience. Their choreography elevated every part of our season, from dances to parade routines, and made everything feel seamless. The platform is so easy to use, and it truly helped bring out the best in our team."

Jennifer Slatton
Pleasanton High School
5.00

"Cheer Builder was an absolute game-changer for my middle school cheer program. I was able to provide a variety of materials to my athletes and get right to work. No wasted time or energy selecting music or cheers - everything was right at my fingertips. I look forward to adding new cheers and dances. Our cheer team will always be current and relevant."

Amy Greenberg
Evergreen Schools
5.00

"Cheer Builder is a great resource for cheer coaches to assist with routine planning. The site offers something for every team and experience level. Unique approach to choreography and season routines."

Laura Holt
Cheer Director, ActivStars
5.00

"I highly recommend Cheer Builder. It is reasonably priced and has really helped us streamline our coaching. We have cheerleaders at different levels and it builds their skills and confidence, plus it gives the coaches time to focus on technique and performance. We got accolades from the judges at our sideline competition for having a great mix of content. 5 stars!"

Brandi Munoz
CFSA Cheer Coach
5.00

"Cheer Builder has helped me as a new coach by quickly and easily finding routines and cheers that are easy to implement. As a new coach, this was a valuable resource to me when looking to find some new cheers to add to our routines."

Jenn DerGarabedian
Pennichuck Middle School
5.00

"We love cheer builder. It has simplified coaching and allowed me to focus more on coaching versus making up dances. We used a premade dance from them for our parade. It was such a very well put together video. I would highly recommend them in the future."

Shelby Walter
Hamilton Little Bulldogs
5.00

"Cheer Builder has been an incredible asset to me as a busy cheer coach. For football season, it took the guess work out of finding offense and defense cheers. Everything is in one place, the website is easy to use and find specific material. I’m excited they are coming out with content for little kids too. I’m starting a youth cheer group and this will be so helpful. The main thing I love about this website is it’s truly amazing to have all your content in one place."

Autumn McCary
Lancaster Baptist School
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