Digital Cheer Choreography for Coaches

Our Videos Teach It. You Coach It.

Professional count-by-count video lessons your cheerleaders follow on their own, so your practices can be about performing, not memorizing. Get access to Coach Center for your entire squad through one simple membership.
See Membership Plans or Browse All Videos

Direct-to-Athlete Video Lessons

Youth + JV/Varsity Programs

PO-Friendly Checkout

Trusted by Programs Nationwide

How it Works

They Learn the Steps. You Run the Practice.

1

Choose Your Content

Browse cheers, chants, dances, routines, and training videos. Filter by level, season, or category.

2

Share With Your Squad

Send video lessons directly to your cheerleaders. They learn the choreography on their own time, count by count.

3

Show Up Ready to Coach

Practice starts at "let's clean it up" instead of "watch me and follow along." More reps. Better performance. Less wasted time.

What Coaches are Saying

Why Coaches Love Cheer Builder

Our coaches consistently tell us the same thing: A Cheer Builder Membership makes the job easier and makes their squad perform better.

  • Athletes learn at home through Coach Center
  • Clear, count-by-count instructional videos
  • Watch-time data shows you who's ready for practice
  • One annual membership. No surprise costs.
  • A digital "Assistant Coach" that works for you!

Memberships and Build A Routine products include FREE access to Coach Center.

The Easier Way to Coach

One flat rate per season. No setup fees, no surprise add-ons.

Foundation

$300

The essentials. A curated set of cheers, chants, and dances to cover your season. Best for: New coaches or programs with a tight budget

  • Tryout Kit
  • Athlete Training
  • Chant Packages
  • Team Cheers
  • Parade Routines
  • Youth + JV/Varsity Content
  • $1,000+ value
Choose Plan
Most popular

Program

$600

The full toolkit. Everything in Foundation plus expanded routines, training videos, and tryout material. Best for: Established programs that want a complete season of content

  • Everything in Foundation, plus:
  • Sideline Dances
  • Band Dances
  • Youth + JV/Varsity Content
  • $2,000+ value
Choose Plan

Performance

$1200

Everything we offer. Full library access plus priority support and early access to new releases. Best for: Programs that want it all.

  • Everything in Program, plus:
  • One Minute Routines
  • Youth + JV/Varsity Content
  • $4,000+ value
Choose Plan

All memberships are annual, Starting June 1st. Music is purchased separately. Purchase Orders accepted at checkout.

More Ways to Build Your Program
Drag & Drop Routine Builder App

Build a Routine

Create a custom routine in minutes. Browse choreography sections, preview them, drag them into your timeline, and add music. Every section includes count-by-count video lessons your athletes learn from directly.

  • 40 Choreography blocks, over 30,000 combinations
  • Choose your length 1:00, 1:30, 2:00, 2:30
  • Use your own music or free track
Try the FREE Demo or Learn More
ONE-ON-ONE WITH A CHEER BUILDER COACH

Custom Choreography

Work with the Cheer Builder team to get a pro-level Game Day routine that actually fits your budget!

  • Four compnents: Fight Song, Band Chant, Situational Sideline and Crowd Leading Cheer.

  • Delivered with count-by-count video lessons and on-screen formations for every section.

  • Exclusive to your state with licensed music.
Book a FREE Intro Call or Learn More

Built for School Budgets

$2500+

Cost to Hire a Choreographer

For one routine. Plus travel costs.
$450+

Per-Athlete Cost of Cheer Camp

For one week. Only one set of materials.
$300

Cheer Builder Membership

Access dozens of instructional videos throughout the year. Share instructional videos directly with your whole team. Pricing starts at just $300/year.

What Our Customers Are Saying

5.00

"Cheer Builder has helped me as a new coach by quickly and easily finding routines and cheers that are easy to implement. As a new coach, this was a valuable resource to me when looking to find some new cheers to add to our routines."

Jenn DerGarabedian
 Head Cheer Coach, Pennichuck Middle School 
5.00

"Loved using cheer builder for our holiday routine! This made it possible to take off some stress during the busiest time of the year."

Taylor DiGiro
Cheer Coach, Arizona
5.00

"Cheer Builder has changed the choreography game for coaching, if I ever have a choreography mental block, I know where to turn!"

Stephen O'Brien
Head Cheer Coach, Watertown Belmont Youth Football & Cheerleading
5.00

"Cheer Builder is a great resource for cheer coaches to assist with routine planning. The site offers something for every team and experience level. Unique approach to choreography and season routines."

Laura Holt
Activistars, Cheer Coach, Creighton Academy
Our Partners

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Let's Get Started

Ready to Stop Memorizing Counts and Start Coaching?

Join the coaches who are running better practices with less prep time.

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